Urban Ruai | EdaBeran

PRODUCTS BY URBAN RUAI

ABOUT THE FOUNDER

Urban Ruai was established in 2019 and is founded by Jeremaia Abraham from Sibu, Sarawak. Currently, he is studying for his diploma in Graphic Design in Institue of Limkokwing Borneo.

Urban Ruai was initially inspired by a few designers and local brands, which include the brand ‘Pestle and Mortar Clothing’. The goal for Urban Ruai is to create a clothing brand that stands out locally as well as internationally.

 The word ‘Urban Ruai’ resembles two contrasting words, a merge between contemporary and traditional.

‘Urban’ reflects modernisation, whereas ‘Ruai’ is derived from the Iban native language, which is used to describe the veranda/balcony of the Iban longhouse.

Inspired by these two words ‘Urban Ruai’, Jeremaia visualizes an abandoned longhouse that is now surrounded by buildings and decorated with modern art designs such as grafitti along the veranda.

PRODUCTS BY URBAN RUAI

ABOUT THE FOUNDER

Urban Ruai was established in 2019 and is founded by Jeremaia Abraham from Sibu, Sarawak. Currently, he is studying for his diploma in Graphic Design in Institue of Limkokwing Borneo. 

Urban Ruai was initially inspired by a few designers and local brands, which include the brand ‘Pestle and Mortar Clothing’. The goal for Urban Ruai is to create a clothing brand that stands out locally as well as internationally. 

 The word ‘Urban Ruai’ resembles two contrasting words, a merge between contemporary and traditional.

‘Urban’ reflects modernisation, whereas ‘Ruai’ is derived from the Iban native language, which is used to describe the veranda/balcony of the Iban longhouse.

Inspired by these two words ‘Urban Ruai’, Jeremaia visualizes an abandoned longhouse that is now surrounded by buildings and decorated with modern art designs such as grafitti along the veranda.

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