DISCOVER OUR STORY | EdaBeran

WHAT IS EDABERAN

WHAT IS EDABERAN

EDABERAN is derived from the Kayan language, a minority tribe from Borneo, which means “Underneath the Tree of Life”. It refers to a huge tree towering the forest that provides endless fruits and life to all surrounding living creatures.

In view of that, we in EDABERAN strive to provide endless yields and opportunities by being an online marketplace that serves as a platform for craftsmen and entrepreneurs to market their brands and products in a global scale!

EDABERAN is derived from the Kayan language, a minority tribe from Borneo, which means “Underneath the Tree of Life”. It refers to a huge tree towering the forest that provides endless fruits and life to all surrounding living creatures. In view of that, we in EDABERAN strive to provide endless yields and opportunities by being an online marketplace that serves as a platform for craftsmen and entrepreneurs to market their brands and products in a global scale!

WHAT ARE OUR FOCUS

WHEN THE OLD MEETS THE NEW

We want to create a fashion trend that transcends time. And thus, we’ve come up with an idea to create an online shopping platform, where we focus mainly in fusing both traditional and cultural with modern, contemporary fashion together to get the best of both worlds!

A BRAND WITH PURPOSE

We are dedicated in retaining the meaning and story behind our products, while at the same time, ensuring that each product is of premium quality and value. Together, let’s celebrate the beauty of a diverse cultural fashion!

FROM THE PEOPLE,

FOR THE PEOPLE

We strive to empower the local and indigenous community in the world of entrepreneurship by lifting their brands to a global market while reinvesting back the majority of our profits to the respective brands that we serve.

WHAT ARE OUR FOCUS

WHEN THE OLD MEETS THE NEW

We want to create a fashion trend that transcends time. And thus, we’ve come up with an idea to create an online shopping platform, where we focus mainly in fusing both traditional and cultural with modern, contemporary fashion together to get the best of both worlds!

A BRAND WITH PURPOSE

We are dedicated in retaining the meaning and story behind our products, while at the same time, ensuring that each product is of premium quality and value. Together, let’s celebrate the beauty of a diverse cultural fashion!

FROM THE PEOPLE, FOR THE PEOPLE

We strive to empower the local and indigenous community in the world of entrepreneurship by lifting their brands to a global market while reinvesting back the majority of our profits to the respective brands that we serve.

MEET OUR FOUNDERS

MEET OUR FOUNDERS

CHRISTAL ASONG VINSIEN

Co – Founder & Creative Director

Christal never knew she that had the entrepreneurial spirit in her until her brother, Moses persuaded her to collaborate with him in building his company, EdaBeran. Hence, in 2019 she decided to join EdaBeran and it has been a whirlwind of a ride ever since as well as a journey that she will forever treasure. With a degree in Bachelor of Medicine & Bachelor of Surgery (MBBS) from University of Malaya, diving into entrepreneurship feels like being in a foreign land at first. However, she picked up fast and learnt a lot along the way. Being in an E – commerce business has helped in expanding her creative side, something that she didn’t really have the chance to explore within herself during medical school days. She rediscovered her passion in photography, videography, and taught herself graphic and web designing.

Growing up in a family that values helping and serving others, this principle has been ingrained in her since she was a little girl. And now, she is deeply passionate in lifting the local communities, especially the younger generation as she strongly believes that they are the future of the country. The potential she sees in them is tremendous, but the unequal opportunities that most young people have to endure, especially in terms of finance and education, breaks her heart.

By growing EdaBeran, her mission is to one day contribute back to the society, especially in regards to education and healthcare through the knowledge and experiences that she has gained.

CHRISTAL ASONG VINSIEN

Co – Founder & Creative Director

Christal never knew she that had the entrepreneurial spirit in her until her brother, Moses persuaded her to collaborate with him in building his company, EdaBeran. Hence, in 2019 she decided to join EdaBeran and it has been a whirlwind of a ride ever since as well as a journey that she will forever treasure. With a degree in Bachelor of Medicine & Bachelor of Surgery (MBBS) from University of Malaya, diving into entrepreneurship feels like being in a foreign land at first. However, she picked up fast and learnt a lot along the way. Being in an E – commerce business has helped in expanding her creative side, something that she didn’t really have the chance to explore within herself during medical school days. She rediscovered her passion in photography, videography, and taught herself graphic and web designing.

Growing up in a family that values helping and serving others, this principle has been ingrained in her since she was a little girl. And now, she is deeply passionate in lifting the local communities, especially the younger generation as she strongly believes that they are the future of the country. The potential she sees in them is tremendous, but the unequal opportunities that most young people have to endure, especially in terms of finance and education, breaks her heart.

By growing EdaBeran, her mission is to one day contribute back to the society, especially in regards to education and healthcare through the knowledge and experiences that she has gained.

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